VERA Crochet
For Vera Crochet, I designed a fun and vibrant brand identity that perfectly matches their handmade crochet plushies. The bright yellow and blue color palette brings out the playful side of the brand. I created a logo with options for a wordmark, letterform, and icon, so it’s versatile for any use. I also designed everything they’d need to package their adorable plushies—a cute bag, thank you cards, tags, and fun stickers to show their customers some love. It’s all about making the unboxing experience just as special as the plushies themselves!
For Vera Crochet, the color palette brings warmth and fun with its mix of sunny yellow, soft tans, and complementary blues, creating a youthful vibe perfect for catching the eye of her audience. The fonts match the logo’s style, with a playful cursive that reflects the yarn loops and a rounded sans serif that subtly resembles crochet hooks. Together, they create a cohesive, inviting brand look that feels both fresh and handcrafted.
COLOR Palette
The logo for Vera Crochet was crafted to bring out the charm and creativity behind each handmade plushie. I designed a wordmark, letterform, and icon, using two complementary fonts to capture the essence of crochet. The main font is cursive and rounded, resembling soft yarn loops, which gives a cozy, handcrafted feel. Paired with it, a rounded sans serif font mimics the look of crochet hooks, adding a subtle nod to the tools behind the craft. Together, these elements create a playful yet professional brand image that perfectly suits Vera Crochet’s style.
LOGO System
This thank you card brings Vera Crochet’s friendly branding full circle, featuring the same fonts for a cohesive look. It’s a simple, heartfelt way to thank each buyer for their support and add a little extra cheer to every purchase.
Thank You CARD
These tags add a polished touch to each Vera Crochet plush, with the logo displayed on the front and simple care instructions on the back. Perfect for sharing the brand’s personality while keeping things practical for new plush owners!
Plushie TAGS
The Vera Crochet business cards embody the brand’s magic, featuring subtle sparkles and playful design elements that echo the enchanting feel of the company. With consistent fonts and a bright, cheerful color palette, these cards make a lasting impression and perfectly represent the brand’s motto, “crafted magic in every stitch.”
Business CARDS
These stickers are a perfect leave-behind to share the magic of Vera Crochet. Featuring a colorful unicorn in the company’s signature hues to echo the slogan, “crafted magic in every stitch,” alongside a fun logo sticker and a yarn design, they capture the brand’s whimsical charm and creative spirit.