For Gailey's Breakfast Cafe, I crafted a cohesive brand identity that showcases not only their delicious meals but also their commitment to supporting local artists. The café's vibrant atmosphere is reflected in the designs, inspired by the stunning artwork displayed on the walls.
I created a coffee menu that highlights their offerings, along with a thoughtful color palette and graphics that resonate with the café's creative spirit. Engaging social media stories and branded apparel, such as tote bags and stickers, further promote this unique blend of culinary and artistic experiences. All designs were created using Illustrator, capturing the essence of Gailey's Breakfast Cafe as a hub of creativity and community.
Gailey's Breakfast Cafe Project: A Celebration of Local Flavor and Art
The coffee menu I designed for Gailey's Breakfast Cafe features playful retro characters and a consistent font style across all the designs. This keeps the café’s brand cohesive and ensures that while you’re deciding which delicious beverage to try, you’re also entertained by the vibrant, nostalgic feel of the menu.
GAILEY'S Coffee Menu
At first glance, Gailey's Breakfast Cafe's to-go bag might seem like an ordinary brown paper bag with the café’s logo, but it carries a rich history. Before Gailey's was a breakfast spot, it was a local drug store—the very place where the owners met. I chose the paper bag as a nod to the classic bags once used there, blending nostalgia with the café’s modern identity. With the Gailey’s logo proudly displayed, this design ties the café’s past and present together.
GAILEY'S To-Go Bag
This tote bag showcases a fun design of retro food characters balancing on top of each other, representing a "balanced breakfast." It’s the perfect keepsake to remember Gailey’s creative charm, blending humor with their love of good food.
Balanced Breakfast TOTE
This tote bag, with its playful "Breakfast Club" graphic featuring retro characters like toast, orange juice, bacon, and eggs, is a perfect keepsake. It’s a fun way to remember not only Gailey's delicious food but also the local art that the café proudly supports.
Breakfast Club TOTE
This engaging social media animation was illustrated in Adobe Illustrator and brought to life with Adobe After Effects. Featuring playful retro breakfast characters and the iconic historic building, the challenge of storytelling in just 9 seconds was exciting! It perfectly captures the vibe of Gailey's Breakfast Cafe, where great food and local charm come together.
SOCIAL Media Ad
This t-shirt showcases fun retro coffee characters along with the phrase "Support Local Coffee." It’s a playful way to celebrate your love for coffee and the local scene, making it a great addition to your wardrobe that supports Gailey's mission to uplift local artisans.
Coffee T-SHIRT
These stickers add a touch of humor while capturing the essence of Gailey’s Breakfast Cafe. They serve as a fun keepsake that beautifully blends the best of both worlds—delicious food and local art, making them a delightful addition to any collection.